Wednesday, December 3, 2014

Inbound Marketing for the Insurance & Benefit Industries - Does it work, How Does it Work, What's the Cost...? Special Opportunities!!

Inbound Marketing with many facets reaches potential qualified clientsWhat's This Inbound Marketing All About?                    
Our offices receive a continuing stream of calls asking about Inbound Marketing and the applications for the Insurance & Benefit Industries! The general order of questions is fairly consistent:
1) What exactly is Inbound Marketing?
2) Will it work for me?
3) How do I get started?
4) What does it cost to get started? See -  Special Offer!
5) How much time will it take to enjoy Success and an ROI?

We'll provide you some brief answers!
     1) What exactly is Inbound Marketing? We say that Inbound Marketing is leveraging the Power of the Internet, Search Engines, Social/Business Media, and SEO to have qualified prospects - potential clients - knocking a your door rather than your knocking on theirs! Hubspot - experts in Inbound Marketing technology - states, "Sharing is caring and inbound is about creating and sharing content with the world. By creating content specifically designed to appeal to your dream customers, inbound attracts qualified prospects to your business and keeps them coming back for more." 
     2) Will it work for me? This answer is simple - YES! While the desired results take work, it takes less hard dollars than traditional Outbound Marketing, ie. advertising, cold calling, buying leads, etc.
     3) How do I get started? Getting started can be accomplished in three basic ways: (A) Do it yourself -- (B) Outsource the efforts to one or more companies -- (C) Involve your current marketing staff - continuing your traditional Outbound Marketing - while working with Inbound Marketing professionals who can help you focus on your Targeted Markets through the Power of the Internet, Search Engines, Social/Business Media, and SEO. 
For most organizations we recommend (C)! You will be able to continue existing marketing processes, start the processes more quickly, and become directly involved in the new world of Inbound Marketing! Getting Started!
     4) What does it cost to get started? The cost of establishing and sustaining an Inbound Marketing strategy is highly dependent on on how you choose to get started - See 3 above - and how dedicated you are to implement a shift from Outbound Marketing to Inbound Marketing. It should be remembered that in terms of hard dollars, Inbound Marketing is far less expensive than Outbound Marketing. However, it requires dedicated, consistent time and effort. Your staff's time is not cheap and they may have a learning curve! Click Here for a way to get started  
     5) How much time will it take to enjoy Success and an ROI? Inbound Marketing takes time! Just like traditional Outbound Marketing you need to establish yourself within your Targeted Markets! As mentioned above, you need to build Trust and Add Value first. This is generally accomplished through targeting your markets with quality content utilizing Social/Business Media! The good news is that you can build strong relationships and loyal client/customers once you have established and maintained your presence! The sooner you get started the - sooner you'll enjoy an success, an increased client base, and a rewarding ROI!  

Conclusion -  Inbound Marketing requires a new set of tools. We have been focusing on Inbound Marketing for over 5 years and learn every day! This reasonably new marketing strategy is becoming more and more complex and is rapidly evolving. While challenging, Inbound Marketing presents tremendous opportunities for dramatically increasing your client base, sales, and profits! The Future Is Now!

For more information -- Email Phil - phil@benefitplace.biz
                                             Call 216.577.5579
To Visit Our Special, Limited Time Inbound Marketing Strategy Offers - Click Here!

Sunday, October 26, 2014

Traditional Insurance & Benefit Marketing/Sales Strategies are Dying! Are You?

A Must Read For Surviving in the Insurance and Benefits Marketing Arena!
The death of traditional Outbound Marketing
Article SectionsThe Death of the Marketer / Salesman & Traditional Outbound Marketing Strategies! -- 7 Survival Questions You Should Be Asking – 5 Ways To Move Fast Forward! Ways To Get Started! (These apply to H&L, P&C, Voluntary/Worksite and Related Services) – Conclusion!   See - The Sections Below -- 

The Death of the Marketer/Salesman & Traditional Outbound Marketing Strategies! – According to the Harvard Business Review (Bill Lee) , “Traditional marketing — including advertising, public relations, branding and corporate communications — is dead. Many people in traditional marketing roles and organizations may not realize they’re operating within a dead paradigm. But they are. The evidence is clear.” The alternative is Inbound Marketing and Relationship Management! Mr. Lee points out 3 main reasons:
1“...traditional marketing communications just aren't relevant. Buyers are checking out product and service information in their own way, often through the Internet...”
2. “CEOs have lost all patience...72% are tired of being asked for money without explaining how it will generate increased business.”
3. “...in today’s increasingly social media-infused environment, traditional marketing and sales not only doesn't work so well, it doesn't make sense.”

Survival depends on asking the right questions about your Insurance and Benefits Marketing
7 Survival Questions You Should Be Asking -- Have You – or Your Staff - Asked Any of These Questions?
First - Am I getting a good ROI on my marketing/advertising/sales dollars?
Second - Is cold calling merely irritating potential clients?
Third - Are buying lists and using call centers still effective?
Forth - Are my producers better at prospecting or closing?
Fifth - How can I get my Plans, Programs, and or Services quickly, efficiently, and cost-effectively to the market and in the hands of qualified, potential buyers?
Sixth - If traditional outbound marketing strategies aren't working, how do I shift to Inbound Marketing? – How can I get started without wasting, time, money, or hiring new staff?
Seventh - How can I leverage the Power of the Internet, Search Engines, Social/Business Media, and SEO?
Here's An Idea - Mike Volpe of HubSpot suggests, “Start by making a commitment to inbound marketing. Stop the madness of coming up with an entirely new theme and creative concept every three months. Start having a long-term view of your brand, message, and voice -- and what value your company can add to your industry. Stop blasting and interrupting people with advertisements about you. Start being helpful and interesting. Start listening. Start communicating. Start publishing. Stop advertising. Start marketing.”

5 Ways To Move Fast Forward - 
(1) Understand, Get Started, and Ramp-Up Your Inbound Marketing! We'll use Wikipdia's
Ways for the Insurance and Benefits Industries to move forward in the new age of Inbound marketing!
definition of Inbound Marketing as, ...marketing activities that bring visitors in, rather than marketers having to go out to get prospect's attention.Inbound marketing earns the attention of customers, makes the company easy to be found and draws customers...”
(2) Unchain Your Producers from the Shackles of Cold Calling and shift them to working with Qualified Prospects that come to you through Inbound Marketing Strategies!
(3) Evaluate Your Traditional Marketing and Advertising for the ROI! Cut the Wasted Spending! Re-allocate the Dollars!
(4) Allocate Part of Your Marketing/Sales/Advertising Budget to Inbound Marketing Strategies – They are efficient and cost-effective!
(5) Commit to Leveraging the Power of the Internet, Search Engines, Social/Business Media, and SEO for the Long-Haul! The question is not whether Inbound Marketing is here to stay -- It is whether you are?

5 Ways to get started with Inbound Marketing!
Ways To Get Started with an Ongoing Inbound Marketing Strategy(These apply to H&L, P&C, Voluntary/Worksite and Related Services) -- Have Self-Qualified Prospects knocking at your doors! Your job is to Convert them into a Buyer/Client! 
Take a Look at the following Opportunities:

A. Get Listed on Social/Business Media -An Insurance and Benefits related Social Media distribution channel that reaches out to 1000s of your potential clients (Like a National Yellow Pages!). 3 separate listings on your Market Sector Pages – Current Special Price - Pay $35 for the Year. Learn more at: http://bit.ly/1t0f6H6

B. Become an Inbound Marketing Exhibitor for 3 months -- Reach 1000s of visitors who are searching for your Plans, Programs, and/or Services. The BenefitPlace.biz/BPTradeShow virtual tradeshow -- 4 Exhibit Booth Pages, plus Landing Page; 6 Listings; 6 Display Ads: More Market Exposure. Reach You Targeted Markets– Pay $144 for a 3-Month Trial. Learn more at: http://bit.ly/1vXcN4G

C, Become an Inbound Marketing Exhibitor for 1 year -- Reach your Targeted Markets on a sustained, flexible, ongoing basis! Pay $288 for the YEAR! Learn more at: http://bit.ly/1ywz2Ux

D. Enlist Your Mega B2B Inbound Marketing Ongoing Strategy – Pay $1525 for a 3mos Special – Campaigns include: 5 Booth Pages on BPTradeShow -- Plus Landing Page, 6 Listings on BenefitPlace.biz Sections, 6 Display Ads on Appropriate BenefitPlace.biz Pages, Distribution of Content on Business Media Channels, Distribution of Content on Social Business Media Channels, Consultation on Landing Pages and SEO Utilization. Get more Information: http://bit.ly/1sN28wh

Conclusion -- It's time - there is time - to make changes to your Marketing & Sales Strategies! There is time to re-allocate the spending of your Marketing Dollars! Your Company and Brand do not need to perish with the the Death of the Marketer/Salesman & Traditional Outbound Marketing Strategies! For more information --  Contact Phil - phil@benefitplace.biz or Call 216.577.5579

Monday, October 20, 2014

5 Tips For The Insurance and Employee Benefit Industries - How To Stay In Business!

5 "How To" Tips for Keeping Your Business Going! 
5 Tips for Insurance & Benefit Marketing
  1. Cost Effectively Reach Your Targeted Markets - Shift to Inbound Marketing! (See details below)
  2. Brand Your Organization & Your Plans, Programs, and Services (See details below)  
  3. Offer Plans, Programs, & Services to Employees and Individuals to meet their Personal and Family Needs! (See details below)
  4. Promote your Plans, Programs, and/or Services - Get an ROI on Your Time & Money! (See details below) 
  5. Better Educate, Communicate, Enroll, and Manage Data (See details below) 
         Here's How To Do The Above!

About Inbound Marketng1) Cost Effectively Reach Your Targeted Markets - Shift to
Inbound Marketing! It's like magic! You can Leverage the Power of the Internet, Search Engines, Social/Business Media & SEO. For as little as $35 per year you can get started! Have potential Clients Knocking At Your Door! -- For 3 Specials Click Here! As marketing Guru Guy Kawasaki stated, "If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing."

About Branding & Marketing2) Brand Your Organization & Your Plans, Programs, and Services - What is Branding? As Entrepreneur Magazine points out, "Simply put, your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from that of your competitors. Your brand is derived from who you are, who you want to be and who people perceive you to be". Click Here to see how a Specially Priced Mega B2B Marketing Package is a Fast Start to your Branding Needs.  
The Insurance & Benefit Choice Puzzle
  3) Offer Plans, Programs, & Services to Employers, Employees and Individuals to meet their Personal and Family needs! Over the past years, a wide variety of options have been made available by Carriers/Providers that offer affordable choices to Employees and Individuals to protect their Health, Lifestyles, and Savings for the future. While many in the Insurance and Benefit Industries tended to focus on specific market sectors, ie. Health Coverage, Life Insurance, Voluntary/Worksite Plans, LTCI, Annuities, Property and Casualty, etc. Employees and Individuals are now demanding more personalized choices. Here are four interesting options to help meet the needs of Employers, Employees, and Individuals: 

First -- A unique Self-Funding Plan Design (By a Lloyd's Company) - for smaller to larger Employers - that is certified to be 100% Affordable Care Act compliant -- All for about $100 per Employee per month. The Plan Design is perfect for PEOs, Hospitals, Home Care Companies, Construction Companies, Hotels, Restaurants and many other Groups! Find Out More!!
Second -- A Set of Dental Plans that can save between 15 - 60% on Dental Work! Remember - There is a clear connection between poor oral health and things like heart disease, stroke, and some forms of cancer. For more information Click Here!
Third - A set of high quality Identity Theft Plans to help protect and restore your identity. Identity theft affects millions of Americans each year. One Plan provides standard identity monitoring and the the other has more comprehensive monitoring. Best of all, both services provide Comprehensive Identity Restoration from Kroll! For more Information Click Here
Forth -- A Pet Plan to provide simple, affordable access to quality veterinary care. This is not a costly, monthly Insurance Premium Plan. This is a Deep Discount plan! Pet owners can take their pets to a local veterinarian they trust and receive what is often unaffordable care. Click HereTo Find Out More!

4) Promote Your Plans, Programs, and/or Services - Unfortunately, most websites and
About Insurance & Benefits Marketing & Distribution
Landing Pages are "Billboards in the Desert"! Can you be seen & found? You need to cost-effectively and efficiently reach your Targeted Markets! Potential Clients need to see and find you! As with Real Estate it is location-location-location, Insurance & Benefit sales are about people knowing who you are and what you offer. The internet is the Freeway leading to your doors! Get an ROI for Your Time & Money! Click To Review this Special Limited Time Offer!

The Insurance & Benefits Education, Communication, Enrollment and Data Management Process
5) Better Educate, Communicate, Enroll, and Manage Data - A well designed plan for educating Employees and Individuals - combined with a clear Communication Strategy - tailored to the needs of the audience and the Employer’s plan, enhances participation and reduces calls to you and an Employer's staff! Data Management insures that all parties to the Insurance and Benefits process are on the same page and reduces unnecessary delays and costs! Interested in finding a better way - Click Here

Employers, Employees and Individuals are searching for Strategies and Solutions for their Concerns and Questions. They are trying to meet their own specific needs. Will they find you?

The Time is Right -- This is the time for you to Act, Be Found, Build Your Client Base, and Increase Your Revenues! Potential Clients will be Knocking on your Doors!! 

Staying in Business Requires Being a Step Ahead of Your Competition!!! 

For more information about the above --
                  Email - phil@benefitplace.biz -or Call 216.577.5579 (Ask for Phil)