With a busy years-end it is to easy to forget the importance of your BUSINESS GIFTING in
2015! This oversight could affect your success in 2016 & Beyond!
Think about the recipients! Your recipients should include:
a) Loyal Clients
b) Previous Clients
c) Potential Clients
d) Suppliers of Essential Services
e) Employees & Independent Contractors with whom you work
It is the thought that can count BIG! Not all gifts need to - or should - be of the same cost. It is important that you have a plan, a budget and get started early! Last minute efforts often get lost in the Holiday Mayhem! Your and the Competitors will be Remembered!
Here are some facts - As the Promotional Products Association International (PPAI) reports, U.S. organizations spend nearly $6 billion for business gifts annually, according to a study by Gfk Custom Research.Who: Respondents noted that decisions about business gifts were made company-wide, with senior-level management choosing 53 percent of the time, followed by sales and marketing professionals (38 percent).
The Importance of Gifting - "Corporate gift giving is serious business. As part of a well-considered program, it can help establish or enhance critical relationships and become a cost-effective means of recognizing activities that benefit the business..."
"Most business gifts are given to major clients. After that comes employees, then prospective clients. Reasons for gift giving range from thanking long-standing customers for their business to recognizing a valued employee for working on a weekend. The basic reason is the same: to affirm relationships and enhance the personal connection between giver and recipient." (ESM – Engagement Strategies Media)
Who should be on the receiving side? "If you’re wondering when to give business gifts and who to give them to, a general rule of thumb is to send gifts to the people who help make your company great.
Hopefully you’ve had a great year - This Holiday Season, be sure to keep the above points in mind when you are thinking about giving Holiday gifts! HAPPY HOLIDAYS!!
For Business Gifting ideas we suggest you visit ExclusivePurchases.com at http://bit.ly/1NYxhD9